Called Creator Ads, the platform allows brands to scale investments in media formats in their annual planning
BrandLovrs launched, this Monday (11), the Creator Ads platform, which brings programmatic media to the universe of campaigns with creators. The goal of Creator Ads is to transform the way brands and content creators collaborate, making media investment with creators programmatic, automated and highly efficient.
O Creator Ads appears to eliminate the barriers that prevent brands from increasing the participation of this media format, one of the most powerful today, in the mix of their annual planning.
The platform allows you to build reach and frequency in line with other large-scale media formats, creating stories that influence the preferences of millions of people. Market surveys show the great difficulty for advertisers to work on scale, find the ideal profiles, manage campaigns with many creators, deal with excessive bureaucracy, analyze the results and even define what success means.
Of the almost R$80 billion invested in media in Brazil, just over 2% is allocated to partnerships with creators, according to data from Kantar Ibope Media and Statista.
Furthermore, the vast majority of monetization opportunities for influencers and content creators are concentrated in the 1% – those with more than 100,000 followers. While the other 99%, which have few monetization opportunities, deliver results that exceed the engagement of larger influencers by 113%, according to HyperAuditor.
(Credit: Photo by Kit (formerly ConvertKit) on Unsplash)
