Made developed four films that show the daily lives of customers in the company’s service
Made signed Hapvida NotreDame Intermédica’s first national campaign. Addressing the “Consultant Chat” concept, the communication brings a humorous language, in which the clients’ daily lives are shown.
The communication presents four pieces with fun situations, which show Hapvida’s differences, which today serves around 16 million customers through its own integrated network.
The films are produced by Saigon and Sonido, directed by Silvio Cunha. The strategy includes pieces for digital media, TV and social media.
“We have the great mission and purpose of transforming the health of Brazilians for the better over time. The campaign aims to present our business in a simple way, using everyday language, a light dialogue, which has become office chat. The campaign shows why Hapvida delivers quality, accessible and technological healthcare”, says Hapvida’s Vice President of Marketing and Dentistry, Jaqueline Sena.
“The campaign is present on a mix of channels and on our proprietary channels, where we have a large audience in a universe of around 16 million customers, a sales force with 15 thousand brokers and approximately 70 thousand employees, in addition to 28 thousand doctors and 22 thousand dentists, investors and partners”, said Monique Alencar, marketing director at Hapvida.
