After winning the account, Made signs its first campaign for Hapvida NotreDame Intermédica. With the “Office Chat” concept and humorous language, the debut campaign shows the daily lives of patients.
“It is an honor to be able to have another brand that is a reference in its area of activity, such as Hapvida – the largest health and dental plan in Latin America -, in Made’s portfolio. Another client who recognizes the agency and its talents as a great business accelerator partner through creativity”, says Álvaro Rodrigues, CEO and founding partner of Made in Brazil.
The communication presents four pieces with different situations to talk about Hapvida’s differences. The films are produced by Saigon and Sonido, directed by Silvio Cunha. The strategy includes pieces for digital media, TV and social media.
“We have the great mission and purpose of transforming the health of Brazilians for the better over time. The campaign aims to present our business in a simple way, using everyday language, a light dialogue, which has become office chat. The campaign shows why Hapvida delivers quality, accessible and technological healthcare”, says Hapvida’s Vice President of Marketing and Dentistry, Jaqueline Sena.
The company’s Marketing Director, Monique Alencar, details the communication strategy adopted. “We choose the best ways to be close to our customers. The objective is clear: to be alongside our audience. The campaign is present on a mix of channels and on our proprietary channels, where we have a large audience in a universe of around 16 million customers, a sales force with 15 thousand brokers and approximately 70 thousand employees, in addition to 28 thousand doctors and 22 thousand dentists, investors and partners”, he points out.
Technical Sheet:
Approval Hapvida NotreDame Intermédica: Jaqueline Sena, Monique Alencar, Carla Sales, Brenda Figueiredo, Marcos Aurelio de Oliveira
Consulting: Alcir Leite
Agency: Made
CEO: Álvaro Rodrigues
CCO: Ricardo Zanella
Service: Fernando Bernardo, Ana Benites
Creative Direction: Álvaro Rodrigues, Thais Reis
Creation: Álvaro Rodrigues, Bruno Castor, Mateus Gomes, Letícia Lourenço
Media: Clarissa Mentz, Rodrigo Sani, Matheus Silva, Eduardo Moraes
Producer: Saigon Filmes
Director: Silvio Cunha
Executive Producers: Marcelo Altschuler, Carol Pessini
Head of Sales and Strategy: Victoria Scaff
Service: Bruna Chamlian, Giovanna Saad, Patricia Aguiar, Karin Diniz,
Fernanda Mormanno
Production Coordinator: Katiucia Soares
Coordination Assistant. Production: Thalita Machado
Director of Photography: Fê Oliveira
Art Director: Mariana Cavalcante
Assistant Director: Flávia Meszberg, Ana Bianco
Production Director: Roberto Bellezia
Costume designer: Gabriela Pinesso
Casting Producer: Flavia Cocozza
Location Producer: Gabriela Salgado
Object Producer: Adriana de Paula and Fabiana de Paula
Makeup artist: Kiko Moreno
Post-production Coordination: Rodrigo Parente
Post-Production Service: Giovanna Saad
Finisher: Luana Borges
Editor: Rogerio Ferreira Alves and Paulo Miranda
Color: Clandestine
Finisher: Butterfly
Audio Producer: Sonido
Musical Direction: Lucas Duque
Musical Production: Carlos Schmitt
Sound Design, Mixing and Finalization: Carlos Schmitt
Service: Ligia Susini
Production Coordination: Anderson Soares
Announcer: Carla Rebelo
