Nestlé Brasil announces changes in the Marketing department for the Confectionery sector, which covers the chocolate and biscuit operation.
Tatianna Perri assumes the position of Marketing Director of the division, where she will be responsible for brands such as Garoto, Nestlé and the Easter product line.
With a 20-year career at Nestlé, Tatianna has accumulated several recognitions. In 2019, he led cereal marketing and positioned Nescau Cereal as a market leader, winning the Top of Mind award. Recently, she also contributed to the KITKAT® brand exceeding participation targets at Rock in Rio, further strengthening its position in the market.
“I believe it is essential to focus on consistency and explore new ways of connecting with the consumer. Our goal is to strengthen the name of Nestlé and our line of chocolates, which are part of people’s lives”, highlights Tatianna.
Nathaly Glashan takes on the position of executive marketing manager for KITKAT® and Local Jewels, the name given to Nestlé’s local chocolate brands, such as Garoto. With 13 years of experience at the company, Nathaly will be responsible for applying her knowledge to drive the growth of these brands.
Nathaly’s career at Nestlé began in 2010 in corporate marketing. In 2017, she was expatriated to Mexico, where she participated in a digital acceleration project.
Upon returning to Brazil, he worked as marketing manager at the Dairy and CPW units, leading brands such as MOLICO and NESCAU Cereal. In 2023, he joined the Confectionery unit, where he coordinated the launch of Nestlé Chocotrio, innovating in the tablet segment, and led the 360º activation for the reality show Big Brother Brasil.
