Pieces are starred by presenter Celso Portiolli and include promotion on radio and digital platforms, such as Meta, Google, TikTok and Spotify
Webmotors launched a campaign to publicize the ‘Black Feirão’, which will be held in partnership with Banco Santander, from the 7th to the 30th of November. The pieces, created in-house by the Webmotors marketing team, are starred by presenter Celso Portiolli, who invites consumers to take advantage of special conditions to purchase their vehicle.
The action has an auditorium show aesthetic with prizes for participants and highlights the benefits of ‘Black Feirão’. The strategy is promoted on radio and digital platforms, such as Meta, Google, TikTok and Spotify.
“With more than six thousand participating stores and more than 200 thousand offers, Black Feirão is consolidated as one of the best opportunities for those who want to change their vehicle in 2024. This initiative reinforces our commitment to being the ideal partner for our customers at throughout its entire journey”, says Natalia Spigai, CMO at Webmotors.
