Zé Delivery’s Black Friday 2024 offers discounts of up to 25%, fast delivery and flash offers for categories such as beers and spirits. During the period, the application will also allow the exchange of points for coupons, expanding the benefits for users. The campaign, developed by the GUT agency, highlights the app’s main differentiator: low prices and deliveries in minutes, in line with consumer expectations.
Based on a survey carried out with the Zé Delivery fan base, the communication strategy was shaped to meet the main purchasing intentions of the date. “Black Friday is already part of Brazilian culture, but a common problem is the delay in receiving purchases. We want to highlight that, while complex drinks such as whiskey, vodka and beer can take years to produce, with Zé Delivery they arrive at your home in minutes”, explains Thais Azevedo, Marketing Director at Zé Delivery.
The campaign includes three films: one about beers, another about whiskey, and a third, focused on vodkas, which will be released in the coming days. The videos reinforce the spirit of the campaign, positioning Zé Delivery as the fun app and promising a hassle-free Black Friday. “Zé’s super-agile delivery of various drinks counterpoints the time-consuming production of these products,” concludes the brand.
