Bizsys production in partnership with JCDecaux includes giant 3D packaging, as well as ambience and aromatization in a subway station
In OOH action, Comfort highlights Comfort Boom, a perfume for clothing in crystals. Developed by Bizsys in partnership with JCDecaux, the initiative reinforces the product’s launch strategy to the public, including an explosion of flowers around a giant 3D packaging of the product in São Paulo.
The JCDecaux watch, transformed by Bizsys into a giant 3D Comfort Boom packaging, surrounded by flowers and crystals, aims to convey the sensorial aspect of the product, showing the explosion of perfumes and also its shape.
The adhesive and aromatization of the access tunnel to the Paulista subway station allows people to participate in a brand experience by feeling the Comfort Boom perfume explosion in practice.
