The brand closed a three-year agreement and from 2025 it will be printed on ‘Carrera Cup’ cars, in addition to other spaces
Porto is the new sponsor of the Porsche Cup. The category is the biggest GT championship in Latin America. From 2025 onwards, the Porto brand will be seen on cars in the main category, the Carrera Cup. In addition to the cars, the brand will appear on tracks, medical areas and social areas.
The signed agreement is valid for three years. “Car culture has always been the basis of Porto and sponsoring the Porsche Cup is fully aligned with what we have built in this territory among motorsport fans”, comments Luiz Arruda, vice-president of commercial and marketing at Porto.
“Very happy to have Porto together with the Porsche Cup for the next three years. It is very valuable for the category to have partners who are references in their sectors and make our category even greater. I hope this is just the beginning of a long and lasting partnership with Porto, very successful for both sides involved in this project”, said Regina Franzé, director of marketing and events at Porsche Cup.
