Malbec will be featured on the Brazilian’s helmet, overalls and car until the end of the Formula 1 season
Boticário announced the official sponsorship of Brazilian driver Gabriel Bortoleto. The young man achieved a place as a starting driver in Formula 1 for the 2025 season, putting the country back in the category after seven years.
The brand recently launched a campaign to celebrate two decades of the Malbec fragrance, featuring Bortoleto and fellow pilot Felipe Drugovich as protagonists. Now, the brand will be featured on Gabriel’s helmet, overalls and car until the end of the season.
“Malbec and Gabriel represent the determination of Brazilians in the quest to leave their mark. For us at Boticário, a company with 47 years of history in Brazil, it is symbolic to be with a 20-year-old driver who has been conquering his space with each race. He represents the courage, ambition and intensity of living each achievement, all of Malbec’s attributes. Sponsoring it reinforces our commitment to celebrating authentic trajectories and building a lasting legacy”, says Marcela De Masi, executive director of branding. and communication of Grupo Boticário.
Porto also announced sponsorship and a series of media actions with the Brazilian, including an OOH media campaign.
