The activation was done to promote the ‘11.11’ campaign
This Monday (11), Mercado Livre launched an activation in São Paulo to publicize its ‘11.11’ campaign offers. When the city’s clocks struck 11:11, everyone was lit yellow simultaneously for one minute.
The idea was to publicize the promotions for the ‘11.11’ action, which is part of this year’s Black Friday campaign, entitled ‘Tá na Sua Mão’. During the day, Mercado Livre will also launch several promotions and discounts for customers on its marketplace.
In addition to the activation, actress and influencer Maisa Silva will star in advertising pieces alongside Marcos Mion.
