Santa Helena Alimentos launched the Com Santa Helena Verão Vira Enjoyment campaign, which seeks to associate its main products, Mendorato and Crokíssimo peanuts, with the relaxed and festive atmosphere of summer. The advertising campaign, which began on November 11 and runs until March 2025, aims to show the snacks as ideal for typical seasonal moments, such as holidays, end-of-year parties and Carnival.
The campaign also brings specific actions on the coast, with the installation of a Mendorato themed kiosk in Copacabana, Rio de Janeiro, and the presence of carts selling its products on the north coast of São Paulo.
In digital, the brand is betting on partnerships with influencers such as Igor Guimarães and Matheus Costa, who will promote the products in a relaxed way on social media. Furthermore, PodPah, Copa Martins Neto and the Rango Brabo program, with Diogo Defante, will be part of the activations to increase the visibility of products among young audiences.
The campaign film, signed by the Arpejo agency and produced by Ovo Films, is available on all digital platforms.
“We started digital management of Santa Helena at the beginning of 2024, and this summer campaign marks the consolidation of this work”, stated Fábio Ramos, president of Arpejo.
Technical Sheet
Arpeggio Agency:
Service: Lucas Silva
Customer Service Director: Miryam Garcia
Social Media: João Meira
Social Media Director: Francieli Oliveira
Media: Jessica Santos
Media Director: Patrícia César
Creation and Writing: Filipe Manzon and Augusto Bermudes
Creative Direction: Felipe Pinheiro
Producer:
Film Producer: Ovo Films
Executive Production: Fábio Ramos
Producer: Marena Manfre
Producer: Felipe César
Direction / Photo
Stage Director and DOP: Ricardo Camargo
Assistant Director: Déborah Soares
Art Direction
Art Director: Andrea Fachetti
Assistants: Carlos Eduardo Milani, Maria Jardini and Bianca Landulpho
Technical Team
Camera Operator: Enrick Ananias
Foquista: Mariana Ferachin
Logger: Leandro Barbosa
Movement: Chores Rodrigues
Gaffer: Fabio Orejana
Machinery Assn.: Carlos Jeremias (Cazu)
Electrical/Machinery Assn.: Mateus Orejana and Felipe Orejana
Beauty
Makeup: Miriam Puga
Costume designer: Paty Passos
Casting:
Casting Producer: Pati Madureira Produções
Produtora de Casting: Orenda Casting
Post-Production
Assembly and Derivation: Misael Santos
VFX: Zé Rubens
Color Grading: Renato Oliveira
3D Concepts: Raul Bacchi
Audio Producer: Jovane Gregorini
Making Of: Vinicius Santos
Storyboarding: Felipe Blanco
