Globo’s affiliate in the interior of São Paulo and southern Minas announced pprojects for new education and entertainment verticals
During the last weeks of October, the EP Group brought together hundreds of people from the advertising market in a four-day event in the company’s regions, in Campinas (SP), Ribeirão Preto (SP), São Carlos (SP) and Sul de Minas . With the slogan “Project: Here, your brand gives business”, the event presented to the advertising market the portfolio of programming, projects and commercial opportunities for the next year.
The EP Group’s Business Director, Vinícius Zelante Góes, says that the company’s projects are already multiplatform and aligned with the behavior of the specific audience in each vertical, so that campaigns can take advantage of the benefits of the different channels available.
“The EP Group has a 360° media vision. We offer our customers a complete portfolio, from road panels, through digital, TV and radio, to our events. In 2025, we will be even closer to the market and with even more opportunities to offer”, stated the director.
Among the new features for 2025 are the two verticals of education and entertainment, which will add to the already consolidated areas of sports, gastronomy, agribusiness and ESG.
For the education vertical, the EP Group launched projects such as ‘EPTV at school’, ‘Sintonia do saber’ and ‘Vai que é sua, vestibulando’, aiming to connect brands with young audiences on learning and training topics.
In the entertainment vertical, the projects ‘ÉPra Cantar’, ‘Natal Enchanted’ and ‘Rota do Arraiá’ promise to attract and engage audiences on different platforms.
For the agro vertical, the company has opportunities such as sponsorship, content action, articles on Tudo EP and CBN, live and near live commercials, interactive quiz, Grão Sagrado and participation of influencers. For sports, content actions, sponsorship on Globo Esporte and advertising materials on Tudo EP are some of the vertical’s possibilities.
For André Otaviano, marketing director at Grupo EP, this vertical approach is an opportunity for brands to follow the public’s journey across different platforms.
‘Advertising is increasingly aligned with content, and the stories we tell in each vehicle are converging. Through our regional strength, we want to strengthen the connection with the advertising market, offering the opportunity for this relationship to expand and for our partners to also strengthen the bond with their clients’, says Otaviano.
Andréa Torres Lona, EP Group Marketing Manager, added:
‘We believe that Projeta offers a unique opportunity for brands and agencies to plan their campaigns with special conditions and a long-term strategic vision and go beyond the media. When brands anticipate planning, they not only ensure better use of investments, but also strategically position themselves in our vehicles, strengthening the connection with the public at key moments throughout the year.”
Operating in the interior of São Paulo and in the south of Minas Gerais, the EP Group is made up of TV outlets (affiliated with Rede Globo), radio stations (CBN, EP FM and Jovem Pan), news portals (g1, ge, acidade on and Everything EP), outdoor media (EP Panels) and events (OA Eventos).
