With good humor, Wyda launches its first campaign

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The packaging brand Wyda made its debut as an advertiser in a campaign signed by CDR+, exploring the versatility of aluminum foil in a fun way.

The “Wyda” concept: goes wherever your imagination goes. Or in the everyday classic.” highlights that the brand’s products can be used to prepare food in the oven or to protect food, for example, but also for uses that go as far as people’s imagination can reach.

According to the brand, the objective of communication is to reach new audiences. According to Roberto Carvalho, General Director of Wyda: “This is our debut as an advertiser and the idea is to expand the message, taking the concept to consumers in other countries where we are also present. The expectation is that the public will approach our brand and choose our products to be part of different situations in their lives.”

The play “Extraterrestrial Wyda” illustrates one of these unusual uses: making a helmet to communicate with ETs. The film, produced by Santeria, shows with a humorous narrative a family that, in addition to the classic everyday uses, uses sheets of aluminum foil to make accessories and try to contact aliens.

“Wyda, which is a leader in the packaging segment, understood that the time has come to break out of the conventional to find new audiences and further consolidate its position. Therefore, the creative line we follow represents a key change in the way it communicates”, comments Caio Trevisan Aidar, CEO of CDR+.

After a teaser phase on social media with posters of iconic alien films, the campaign is now officially on air. In addition to films for TV, Wyda Extraterrestre’s strategy includes a team of influencers linked to ufology, pop culture and the nerd universe, and pieces for social networks and OOH in common formats and gigantography.