The objective of the brand with the presence in the program is to expand its exposure
QuintoAndar will start its actions at Big Brother Brasil 22, this week.
The company will debut in the program and disbursed R$ 11.8 million in the Brother quota of the reality, which includes exhibition on open TV, Multishow and digital media, with a reduced number of insertions.
The brand’s objective with its presence in the program is to expand its exposure so that all Brazilians get to know the digital platform.
In all, there will be three moments with which the participants of the House will interact with QuintoAndar. “By participating in the program, we want to show that moving house doesn’t have to be complicated or laborious”, commented Flávia Mussalem, QuintoAndar’s marketing director.
Recently, the company presented its new brand positioning and visual identity.
With the actions within the program, the company also identified a way to share knowledge about the real estate market, in addition to increasing interest in its service. Currently, QuintoAndar operates in 50 cities across the country, in all regions.
“Currently, our services already offer an easy experience for about 10 thousand new people per month, but we want to exceed these numbers and reach more people everywhere in the country”, said Flavia. “And delivering our proposal in the biggest Brazilian entertainment program was the way we found to boost this objective”, she added.
