Developed by AKQA, the campaign features OOH media, TV films and social media content
Uber launched the ‘Let’s book’ campaign, celebrating with humor the Brazilian habit of ‘booking in’, which is often postponed by the rush of everyday life.
Developed in partnership with the creative studio AKQA, the action encompasses OOH media pieces, TV films, content for social networks and features the song ‘Vamo que Vamo’, sung by the voice of Thiaguinho.
The pieces feature popular expressions that refer to excuses used to postpone commitments and show that all it takes is a small change to make them come true.
“In the rush of everyday life, reasons always arise to postpone a meeting — whether due to lack of time or laziness, but we know that Brazilians love to be together. This campaign is a manifesto for these meetings to happen, with Uber having a role of facilitator, removing mobility barriers”, says Pedro Thompson, head of marketing at Uber in Brazil.
