LATAM Airlines teamed up with Porta dos Fundos in its Black Friday campaign, focusing on experiences and humor aimed at travel lovers. In addition to ticket offers, the campaign, developed by Graphene by IPG and with the participation of agencies WMcCann and MRM Brasil, brings a series of exclusive content in partnership with the comedy hub.
One of the highlights is the series “Conversas de Bordo”, starring Fábio Porchat. In the episodes, Porchat talks to different profiles of travelers during flights, sharing stories and travel experiences.
“We want to offer more than offers this Black Friday, creating a complete experience for our customers. The partnership with Porta dos Fundos and Fábio Porchat brings a fun and informative campaign, which reinforces the passion for traveling and presents LATAM’s differences”, comments Mariana Karrer, head of marketing at LATAM Brasil.
The campaign includes the “Vire Black na Black LATAM” promotion, in which customers who purchase tickets during the event compete for a year of Black category in the LATAM Pass loyalty program, a benefit generally reserved for the most frequent travelers.
The episodes of “Conversas de Bordo” are available on the LATAM website and on digital platforms, including social networks of LATAM, Porta dos Fundos and Fábio Porchat.
The campaign will also be present in OOH and at the country’s main airports, with special communication at Congonhas Airport.
TECHNICAL SHEET
Agency: Graphene by IPG (WMcCann + MRM Brasil)
Client: LATAM Airlines
Product: LATAM
Campaign name: Black Friday + Experience
MKT LATAM Brazil: Mariana Karrer, Nivea Beyrute, Juliana Marques, Monique Martins, Raquel Freitas
MKT LATAM Growth: Gregório Meireles, Paula Schalch, Fabiana Nascimento and Gabriel Golizia
MKT LATAM Pass: Beatriz Neiva, Eduardo Martin Reboredo, Renato Silva de Souza and Gisele Arruda
Business Director: Jeanini Pedroso
Creative direction: Kika Mateos
Associate creative direction: Paulo Zamora
Creation: Adalberto Ribeiro and Lidia Nepomuceno
Planning: Barbara Oliveira and Luiz Callonere
Service: Amanda Franco and Leandro Nascimento
Operations: Erica Matsuura
Media: Andreia Kalvon and Rodrigo Fornazier
Social Media: Natália Moreno, Natália Vaz, Ingrid Caroline and Danielli Vieira
Executive Production: Carol Araujo
Public Relations: Kerena Neves and Giulia Camargo
Producer: Porta dos Fundos
Cast: FÁBIO PORCHAT
Characters:
GRAZI AMARAL
RENATA RIBEIRO
CASSIO SOARES
HELIO HNAGAKE
Influencers: PATY RAMOS, THEODORO, JESS
Screenplay: GUSTAVO VILELA and JOÃO MARCOS RODRIGUES
Directed by: VINICIUS VIDELA
Director of photography: GUI MACHADO
Artistic direction: CAITO MAINIER
Editor-in-chief: JHONATAN MARQUES
Creative director for brands: GUSTAVO VILELA
Creative Manager: BARBARA DUVIVIER
Executive production: LUNA MANCINI
Production direction: FABIO GOMES
Production coordination: THIAGO MONTEIRO
Production assistance: MICHELLE SALLES
1st steering assistance: LILI FERRET
2nd steering assistance: TATA
Camera operation: MARCOS MATHIAS and LP
Camera assistance: LUA MELO
Logger: LORENA CARDOSO
Video Assist: SARAH OLIVEIRA
Still photography: MARINA ATALLAH
Still photography assistant: ISABELLE BOTTINI and TAMIRES PRADO
Electrical: ROBERTO WALLY
Direct sound: PABLO ARANDA
Costume design: FERNANDA KENAN
Costume assistance: CLAUDIA CASSIM and DANIELLE KEIRALLA
Chamberlain: MARIA COSTA
Seamstress: ANTONIA ROSA DA SILVA
Makeup: VINI DUARTE
Makeup assistance: SILVIA ROCHA
Art production: MITSU SHIMOSAKAI
Art assistance: NANDA ANDRADE
Stage manager: DANIEL DIAS
Helper objects: JOÃO GABRIEL S MACIEL and AUGUSTO COMANDIN GONCALVES
Production assistants: LUIS GUSTAVO AMARAL, LUCAS CAMPOS, OLERINO FERREIRA, RICARDINHO, RAFAEL BAIANO
Digital controller: LU TRINDADE
Figuration: CASE CASTING
Post-production coordination: VAN NOVAES
Editing: CAROL DONATI
Editing assistance: VICTOR COUTINHO
Sound editing: ALEMÃOTONE
Design: RICO VILAROUCA
Color correction: BERNARDO NEDER
CEO: RAFAEL FORTES
Head of production: FERNANDA SANTOS NEVES
Executive manager: ANA GONDOLO
Commercial Head: KATE SOUZA
Service: LUANA GODINHO
Strategy coordination: ALINE LACERDA
Talent coordination: PAULA VALENTE
Insights & BI Manager: MATEUS GONÇALVES
BI Assistance: IASMIN BARBOSA
Head of strategy: JOEMA MARTINS
Creative channel planning: NATALIA WEBER
Junior content analyst: AMANDHA FALCONIERY and ZETHA RIBEIRO
Head of legal: RENATA KARVALY
Business partner: NATÁLIA MELLO
Business expert: MELINA ASSUMPAÇÃO
Operations Analyst: VITORIA ANTONELLI
Financial analysts: VITOR ARAUJO PEREIRA and FABRICIO ANDRE DE SOUZA
