Getty Images announces new capabilities in its AI tools, enabling businesses of all sizes to simplify the creation of high-quality images personalized with photographs of their products.
Newly released features allow users to create professional product photos using AI and add their own reference images to influence generation.
To use it, users need to upload images of their own products and generate personalized backgrounds. According to the company, the feature was designed to offer simplicity during the process, especially for those without professional design experience.
In response to the demand for a greater level of customization, users can also upload reference images to control color palettes and the composition of an image. This, according to the platform, should facilitate the generation of images aligned with specific brand guidelines or “mood boards” to obtain a coherent image in accordance with the brand.
“Our customers are not just looking for speed; They want safe, impeccable quality results. With these new AI capabilities, we empower businesses to create impactful, personalized images at scale,” said Grant Farhall, chief product officer at Getty Images. “By allowing users to integrate their own product and reference images, we give you unprecedented control over your visual content, ensure that content will be safe for commercial use, completely in line with your brand, and all faster and more efficiently than never”, he adds.
Generative AI tools are now available on the Getty Images and iStock websites.
