Action will be carried out on Radio Disney, the idea of giving gifts to those who didn’t hit the road during the last long holiday of the year
Sem Parar will promote a special action to give gifts to those who are not traveling during the last long holiday of the year (proclamation of the republic). In partnership with Rádio Disney, award-winning popsicles will be distributed on Avenida Paulista this Sunday (17), and the selected sticks can be exchanged for tickets to the Experience Friends exhibition and vouchers worth up to R$100.
Accompanied by SemPa (official mascot Sem Parar) and Porquinho da Paulista, the brand will distribute more than 500 popsicles and interact with the public walking along the avenue. Anyone who is a Sem Parar customer will have exclusive advantages: by presenting the ‘SuperApp Sem Parar’ they will have exclusive access to the action, guaranteeing a popsicle without waiting in line.
The action projects an impact on five million people. The partnership with Radio Disney, in addition to releasing teasers in its programming, will provide coverage during the activation.
“Holidays are dates when people travel and we are there. And for those who decide to stay and enjoy the city, we are also present with our urban network, which has more than 7.1 thousand points of use. In this new action, we want strengthen this bond and show that we are at our customer’s side wherever they need us, whether on the road or enjoying everyday life in the city” explains Para Gabriel Porto, CMO of Sem Parar.
