Rennova®, one of the leading brands in the development of products for injectable aesthetic procedures for the face and body, announces its new branding campaign. Entitled “Choose Rennova”, the campaign stars for the first time the brand’s new squad of ambassadors, which includes actress Deborah Secco and influencers Mari Maria, Vanessa Lopes and Ana Paula Siebert, references in the beauty, fashion and lifestyle segments. in Brazil.
The concept of the new campaign is based on the pillar of freedom of choice, celebrating the authenticity of each individual to choose what they believe is best for themselves. Through the manifesto “We decide to be free to choose”, the action invites all consumers to embrace their own beauty, without standards or judgments and to choose, for themselves, the decision to change or not.
Reinforcing the pillar “the power of choice”, Rennova’s new campaign reflects on the search for quality information during each person’s journey of personal transformation, inviting the public to learn about the brand’s broad product portfolio, protocols and the benefits that each offers.
“With ‘Choose Rennova’, we are offering a message of empowerment. We want to convey the importance of information and knowledge so that people
people can feel safe and confident in their personal choices and, in addition, we can be a great ally in this moment of decision”, explains Leonardo Rezende, CEO of Rennova®.
The “Choose Rennova” campaign will last 12 months and will be broadcast nationally in online formats through the brand’s digital channels Youtube, Instagram, TikTok, and with insertion on Rede Globo’s Gshow portal. In addition, communication will also be present in the main brand and trade marketing activations.
Watch the campaign here:
Technical Sheet:Advertiser: Rennova
Title: Choose Rennova
Squad: Deborah Secco, Mari Maria, Ana Paula Siebert and Vanessa Lopes
Product: Rennova® Portfolio
Rennova creative direction: João Villa Savatin and Paula Cunha Gudin
Producer: Brother’s
Creative production direction: Lari Bertolini
Executive production producer: Clara Gattone and Rodrigo Furlan
Photograph: Dariely Belke
Advertiser approval: João Villa Savatin
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