Cooptech Coletiv, the country’s first communication and marketing cooperative, hits the market with a collaborative management model. The initiative brings together professionals and companies to offer advertising, marketing and communication services, with a focus on equal participation among members, who share decisions and profits.
Founded by advertisers Beto Rogoski, former executive creative director at VML, and Letícia Meira, former vice president of business at Leo Burnett, the cooperative also has Fabiano Pinel, executive creative director, and Renata Luzzi, business director , on your leadership team.
Coletiv is already starting its activities with clients such as Gupy, Noahtech, Cogecom and Só da Noix, a natural soft drink brand.
“Cooperatives are a model that adds value to both cooperative professionals and clients. We are inaugurating a new phase in the communications and marketing sector. We are absolutely sure that there is a space to be occupied in the market. We faced nine months to complete all the documentation stages required by the national cooperative policy and the result is there: Coletiv was born”, highlights Letícia Meira, co-founder of Coletiv.
Studying other markets and the success of the model in various sectors, the founding duo of Coletiv saw that cooperatives are a model that adds value to both cooperative professionals and clients. The win-win is more democratic with job opportunities and service offerings for all types of professionals, decision-making power, profit sharing and benefits.
The cooperative provides different services within the communication and marketing ecosystem for any area. You can work for agencies and any type of CNPJ or size of business. The cooperative’s activities range from offering C-Level executives as a service, strategic planning to the creation, production and execution of campaigns. It also includes: media services, BI, content creation, visual identity, social impact communication, POS, live marketing, media and BI services, workshops, War Rooms, among others.
For the launch, Coletiv already has a team of professionals to offer the market as Executives As a Service, including: Tiago Trindade, Digital Favela, Danielle Bibas, Roland Berger, Grupo Petrópolis, Adriana Scalabrin, Regar Negócios, Renato Mott, Banco Modal Marcos Schestak (Rasta), Base Tecnologia, Roberto Nascimento (Naná), Turner.
“We founded Coletiv with the aim of democratizing access to communication and marketing services. We envision a different format for providing services with a quality delivery that is different from agencies. All work is optimized according to the project’s needs” comments Beto Rogoski, co-founder of Coletiv. “We are not an agency but a collaborative community that brings together talents, partner companies and clients to grow together. A very different concept from what is on the market”, adds Rogoski.
The cooperative system is a win-win game because success is shared, creating a sustainable cycle of prosperity in which collective interests prevail. Which involves shared profits, democratic decisions everyone has a voice and vote, access to resources and training, by law 5% of the surplus must be invested in training and more value for the client and the member, with flexibility in hiring and competitive profit margins , cooperatives optimize costs, making services more accessible and generating more work for members. Thus, the customer gains quality and the member gains recognition.
