Action is part of the ‘Celebrating with Hellmann’s is All Good’ campaign and features a video developed by Euphoria Creative
Hellmann’s announced another edition of the year-end promotion ‘Celebrating with Hellmann’s is All Good’. The action is part of the campaign ‘With Hellmann’s, Sunday is all good’, which brought characters with ‘Domingos’ in their name or surname to show the different mayonnaise salad recipes that accompany Sundays in different regions of Brazil.
The promotion was developed by the Accuracy agency and the content by Euphoria Creative and Na Buena Onda.
The action will work in a ‘buy, collect and exchange’ format, through the accumulation of stamps and exchange for collectible gifts.
In addition to the final draw of R$500,000, the brand will expand the prize pool by offering the possibility for consumers to compete for instant prizes of up to R$700.00. Participants will also be able to collect points and exchange them for exclusive and personalized collectible prizes.
