Company will lead the Chinese automaker’s communication strategy with a full service scope
Greenz was chosen as a full service agency in Brazil by GAC Motor to lead the brand’s communication strategy and launch in the national market.
After a selection process that involved eight agencies, GAC Motor chose Greenz as a business partner to build the brand’s positioning in the country and connect with the Brazilian public.
The partnership includes a scope of marketing services, covering advertising, social, public relations and live marketing.
In September, GAC Motor officially announced its entry into Brazil with a portfolio of electric, hybrid and combustion cars and investments of around R$5.5 billion over five years.
The contribution includes the installation of factories, research and development (R&D) centers and spare parts depots. The automaker aims not only to produce and sell GAC vehicles in Brazil, but also to help develop the national automotive chain.
“GAC Motor’s choice of an independent agency is a very special recognition for us; It means that we are on the right path, with our business model that meets the demands of the largest and most important company brands in the world”, said Fábio Meneghati, partner and CEO of Greenz.
