Agency takes over management of integrated communication for the organic sugar brand
Innova AATB won the account from Native, an organic sugar production and export company. The company’s portfolio includes lines of oats, cereals, pasta, chocolates, and an exclusively children’s line.
From this point on, Innova AATB will dedicate itself to expanding the brand and increasing recognition of Native’s commitment to the regeneration of nature and social responsibility, in addition to managing the communication of the various products that make up its portfolio.
Services include social media management, development of advertising campaigns, creation of materials for points of sale (POS), CRM management and website maintenance, among other strategic initiatives.
“Their mission of combining innovation with sustainability aligns perfectly with Innova’s values. We will contribute to the expansion and strengthening of the brand, delivering communication solutions that reflect its essence and purpose”, said Alexandre Carmona, managing partner of Innova AATB.
