Music is an important component to provide a pleasant environment in the consumer experience in a commercial establishment. Boticário not only focuses on music in its sensory marketing strategies, it also respects music creators. With more than 3,500 stores throughout Brazil, the group will be the first franchise network to receive the Seal of Recognition from Ecad (Central Collection and Distribution Office), launched nationally last year. The brand in the beauty and perfumery segment will be awarded certification for paying public performance copyrights when making the musical sound of its stores available to its customers, whether through streaming, radio or television.
“Music is a powerful tool for stores and commercial establishments to connect with their audiences. Boticário, as one of the largest chains in the beauty market in the country, sets an important example of respect for the work of composers and artists and of valuing music, which is an ally in their business”, said Isabel Amorim, executive superintendent of Ecad .
Boticário will receive the Seal of Recognition in digital format from Ecad and the group will prepare an audio spot, which will be broadcast in its stores to highlight the importance of music and its commitment to the Copyright Law (9.610/98).
The Ecad Recognition Seal was launched last year and began its certification in the Shows segment, with festivals and qualifying events, such as The Town, Lollapalooza, Virada Cultural de São Paulo, Expo Carnaval Brazil, Verão Maior Paraná 2024 and others. This year, the campaign began to serve other segments that use music in their businesses, such as commercial establishments.
Ecad’s objective is to increase awareness of the importance of paying copyright and increase compliance across the country, as copyright is essential for everyone who makes a living from their creations and art. The seal is a recognition of companies and people who respect and value artistic work, maintaining regular payments to the musical artistic class through Ecad.
All individuals and legal entities that use music publicly, such as stores, gyms, bars, cinemas, radio and television stations, streaming platforms, city halls, concert promoters and other channels and spaces, must pay music royalties . This payment must be made prior to musical use and guarantees free use of any and all songs.
