Guaraná Antarctica launches an immersive experience that is part of the series of tributes carried out by the brand to the pilot in 2024: the “Drive In-terlagos”.
The drive-in cinema will be set up by the brand at the Autódromo de Interlagos, where Ayrton experienced memorable moments. There, the public will watch the first two episodes of the new Netflix miniseries, “Senna”, starring Gabriel Leone, which premieres on the streaming service on November 29th.
There will be several outdoor sessions between 11/30 and 12/01, shortly after the launch on the streaming service. The public must travel by car, taking a trip around the race track, where the driver experienced memorable moments that included passing through the famous ‘S do Senna’ curve until reaching the drive-in.
A 17-meter screen will show the initial episodes of the Netflix limited series, which explores the victories, challenges and the most human side of the pilot. At the venue, in addition to the distribution of gifts, popcorn and, of course, Guaraná Antarctica will be on sale, which Senna often asked family and friends to take for him abroad.
To make the experience even more unforgettable, before each exhibition the public will watch the performance of the Heliópolis Orchestra, which will play the “Victory Theme” live. Tickets for “Drive Interlagos” cost R$100.00 and can be purchased on the Sympla website. Proceeds from ticket sales will go towards the Ayrton Senna Institute.
“With ‘Drive In-terlagos’, we want to provide a unique and immersive experience, which combines entertainment, emotion and a true journey into Senna’s legacy, in one of the most emblematic places of his career”, explains Guilherme Poyares, Head of Marketing of Guaraná Antarctica.
Guaraná Antarctica amplifies its commercial partnership with the Netflix miniseries with an impactful advertising film. The piece features an audio of Senna, re-recorded by actor Gabriel Leone, in which the driver narrates his lap around the Interlagos circuit during training in 1994. In the images, different generations travel around the circuit. After all, when Senna was on the track, the whole of Brazil was with him.
SERVICE: IMMERSIVE DRIVE-IN GUARANÁ ANTARCTICA AND NETFLIX SERIES ‘SENNA’
Dias : 30/11 ; 01/12
Location: Interlagos Racetrack
Ticket Link: https://www.sympla.com.br/produtor/guaranadrivein
Times: 7:20 pm and 10:30 pm (11/30); 6:20 pm and 9:30 pm (1/12)
Important: you need to go by car, with only two people occupying each vehicle.
