Brand also includes exclusive coffee shop launches for Christmas and a portfolio of giftable products
Casa Bauducco opened its doors for the Christmas season with a new visual identity highlighting the renewed packaging layout and seeking to reflect the innovation and essence of the coffee shop chain.
The process began in March with the new store layout and is now implementing this movement with the update of Christmas packaging. Rebranding encompasses strategic repositioning, new visual identity, updating store layouts, reformulating packaging and communicating more in line with brand values and consumer habits.
Along with the renovation, the chain presents exclusive coffee shop launches for Christmas and a portfolio of giftable products, including the launches of Panettones and Chocottones, as well as new products such as chocolates, chocolate sticks and cookies.
“We brought this brand evolution to packaging in a period that is representative of our history. This transformation promotes ‘contemporanization’ while rescuing our origins, occupying a special place in the affective memory of consumers”, says Denise Imamura , executive marketing manager at Casa Bauducco.
