Grupo Marquise celebrates 50 years of history and kicks off the celebrations with a national campaign that highlights the presence and relevance of its achievements in Brazil. The campaign and the book are two of the several commemorative actions that the Group will develop over the next few months.
Campaign
In this first phase of the campaign, a film will show Grupo Marquise’s operations in segments in which it is present nationally, highlighting works and services carried out that change the reality of Brazilians.
In the second phase of the campaign, the achievements of the Marquise Group will be portrayed through the actions of Marquise Infraestrutura, Marquise Ambiental and Marquise Incorporações. In various locations across the country, it will be shown that Grupo Marquise stands for development, sustainability and commitment, waste collection that respects the environment and services and works that are part of people’s lives and help build the country’s future.
Created by Quintal, the campaign initially marks the national trajectory and impact of Grupo Marquise in the areas of environmental services, infrastructure and developments. The Group is also present regionally in other segments: hotels, communications, shopping centers, popular fashion centers and customer service services.
Films
Produced by O2 Filmes, the campaign features a 60-second institutional film that features people with different accents that show the impacts of Grupo Marquise’s services and works. They range from clients of high-end developments and enterprises in the Southeast, to a person in the hinterland of the Northeast who benefits from a water resources project, to a citizen in the North who represents one of the people served in the waste collection carried out by the Group in the country. .
In the 30-second version, the people who carry out the Group’s work will be highlighted, such as street cleaners; professionals who collect collections from the homes of 21 million people, the engineer behind large infrastructure projects that bring development to the country and the architect who develops planned development projects in every detail.
“We thought of a campaign that through people, sometimes customers, sometimes employees, would tell the history of the Group and truly show how we are present in the future of Brazil and in the lives of Brazilians”, highlights Vini Fernandes, Marketing and Social Intelligence manager at Marquise Group.
The first phase of the campaign will air on open and closed TV and on digital platforms. In the second phase, to expand reach, the campaign includes DOOH media at airports and a strong digital presence, reaching targeted and specific audiences.
“The history of Grupo Marquise inspired us to develop a campaign that matches its grandeur. It is a narrative of accomplishment and boldness that reflects the impact of its projects on people’s lives and the evolution of the country”, comments Leonardo Brossa, partner and planner at Quintal.
Commemorative book
As part of the celebrations, Quintal is also developing a book commemorating the 50th anniversary of Grupo Marquise, in which the history over five decades of all areas of activity of the Group will be told by employees from the perspective of who is impacted and who participates in building the country’s future.
The book will feature a rich selection of historical and contemporary photos, with chronicles by the writer immortalized by the Academia Brasileira de Letras Ruy Castro that open the chapters and with texts based on interviews with almost thirty collaborators from the operational, administrative, shareholders, leadership and senior areas. management written by journalist Dellano Rios.
Films:
60 seconds:
30 seconds
