Unprecedented project brings together Beto Rogoski, Letícia Meira, Fabiano Pinel and Renata Luzzi
Cooperativism reaches advertising through the Coletiv project created by advertisers Beto Rogoski, former executive creative director at VML, and Letícia Meira, former vice president of business and operations at Leo Burnett. Fabiano Pinel, executive creative director, and business director Renata Luzzi also joined the team. Immediately, they begin serving the brands Gupy, Noantech, Cogecom and the natural soft drink Só da Noix.
Among the first partners are Truths, a strategy company, by Martin Montoya and Sabrina Guzzon; Donnos, of digital media planning and implementation, by Pedro Denucci and, for example, by the production companies MK Filmes and A21. It also provides ‘as a service’ professionals, including Tiago Trindade, Daniele Bibas, Roland Berger, Adriana Scalabrin, Renato Mott, Roberto Nacimento and Marcos Schestak.
Coletiv provides different services within the communication and marketing ecosystem for any area. You can work for agencies and any type of CNPJ or size of business. The cooperative’s activities range from offering C-level executives as a service, strategic planning to the creation, production and execution of campaigns. It also includes: media services, BI, content creation, visual identity, social impact communication, POS, live marketing, media and BI services, workshops and War Rooms, among others.
“Cooperatives are a model that adds value to both cooperative professionals and clients. We are inaugurating a new phase in the communications and marketing sector. We are absolutely sure that there is a space to be occupied in the market. We faced nine months to complete all the documentation stages required by the national cooperative policy and the result is there: Coletiv was born”, highlights Letícia Meira.
Read the full article in the issue of propmark from November 18, 2024
