Action was created for APAV in order to remember the International Day for the Elimination of Violence Against Women
In order to highlight the seriousness of domestic violence, Studio Nuts launched ‘Stop The Purple’, a campaign for the Portuguese Victim Support Association (APAV). The initiative, in honor of the International Day for the Elimination of Violence Against Women, brings the message “Purple is for wearing, not for branding”.
The action encourages people to post photos wearing the Stop The Purple t-shirt, created by Studio Nuts and produced and sold by the Someone Said Clothes brand, which supports the action.
All profits obtained from sales will be donated to APAV.
Several personalities joined the campaign, including actresses Thaís Campos and Luciana Abreu, DJ Clara Maya and singers Karyna Gomes, Pongo and Ana Bacalhau, a total of 12 personalities who were photographed by Daryan Dornelles in support of the cause.
“We want to give visibility to a serious problem that affects women around the world. Cases of feminicide are on the rise and it is essential to reinforce that women who face this situation are not alone”, says Tico Moraes, partner at Studio Nuts.
