Lance! continues to invest and innovate in original content for all sports fans. This Thursday (21), the media group debuts Lance! Biz Convida, an interview program with executives from major national and international brands who share their visions and experiences, in addition to explaining the reasons behind investments and sponsorships in various sports segments. With weekly episodes, always published on Thursdays, the program is available in audiovisual version on LinkedIn, YouTube and the Lance! portal, specifically in the Lance!Biz editorial (dedicated to sports business), in addition to content pills on networks social networks, such as Tik Tok, Instagram and Facebook.
Produced in partnership with Oitorama Filmes, a production company with over 15 years of experience, the program has episodes of approximately 20 minutes and with the guest in the foreground, speaking and looking directly at the camera. The locations take place in different locations in Rio and São Paulo, precisely to make the production even more innovative.
“Despite being content more aimed at a B2B audience, this new project reaffirms our mission to continue creating and delivering new proposals for sports fans. New forms of interviews and chats are increasingly popular on the internet and social media. With that, we thought of this new way of conducting interviews, putting the interviewee literally in the foreground. The episodes are incredible and with the participation of big names in the corporate market”, comments Bruno Putz, head of Marketing at Lance!.
“Start this partnership with Lance! is aligned with the production company’s strategy of expanding the corporate storytelling service within the marketing areas of major brands. We managed to combine our experience of more than 15 years telling stories for the corporate market with the sports environment, which naturally produces great narratives”, says Daniel Necchi, partner at Oitorama Filmes.
Marcelo Kohek, also a partner at the production company, adds when explaining the format chosen for the production: “Choosing to put the interviewee in the foreground creates an even greater proximity. The idea is to make the viewer feel part of the chat, generating more connection with the interviewees and the brands”, concludes Marcelo.
First episode
The premiere of “Lance! Biz Convida” features Cristiano Mineiro, Executive Marketing Manager at Hyundai, who shares his passion for sport and details about Hyundai’s investment in football, including the sponsorship of Libertadores. During the chat, recorded at the Zena restaurant, in São Paulo, Mineiro explained how the partnership with the South American tournament had a direct impact on the brand’s visibility, boosting test drives, attracting new consumers and increasing sales.
“People are passionate either about their athlete or their club. When a brand manages to take ownership of an activity, a sport, enter a territory, it can surf the same wave. Today, Hyundai is very strong in football. We sponsor some local and global tournaments. For us, it is super important to have this association and our return is brand, brand exposure, branding image. The more exposure we have, the more people remember or remember the brand, is important for us”, highlights Cristiano, who also commented on his law degree, specialization in marketing abroad, his relationship with Corinthians, his favorite team , and how sport is fundamental in your routine.
Throughout the season, the public will be able to check out interviews with Eduardo Picarelli, from Heineken; João Adibe, from Cimed; André Scaciota, from Itaú; and Taciana Lopes, from Mastercard, for example. The initiative is part of the Lance seal! Originals.
