Campaign is designed and produced by Agência Santa Clara
Loungerie launched its new campaign, “Let them Tell”, which marks the new positioning and purpose of the lingerie brand.
The campaign features Jair Rodrigues’ daughter, Luciana Mello, performing her father’s music, and aims to invite people to reflect on where women are framed in society.
The video shows women of different profiles and ages, along with phrases that are constantly said to the female audience.
“Our role as a brand and with this campaign is to encourage women to express themselves freely and show their preferences without fear of being judged,” explained Patricia Elias, Marketing Director at Loungerie.
Designed and produced by Agência Santa Clara, the campaign began airing on March 8 to commemorate International Women’s Day.
Datasheet:
Agency: Santa Clara
Client: Loungerie
Title: Institutional – “Let them say”
CEO: Fernando Campos
CCO: Leo Avila
Creative Direction: Leo Avila and Bruna Marques
Creation: Leo Avila, Bruna Marques, Marina Almendra, Jéssica Brito and Franco Loutero
Planning: Gocílio Correa and Letícia Menger
Service: Carolina Lima and Nicole Martins
Media: Elisa Calvo, Dayane Amaral and Flávia Ribeiro
RTV: Camila Ximenes and Luciana Donadio
Client Approval: Eduardo Costa, Patrícia Elias, Ana Paula Monroe and Gabriela Jordão
IMAGE PRODUCER: Untitled
Stage Director: Gabriela Mo
Director of Photography: Luiz Maximiliano
Still: Gabriela Batista
Stylist: Bruna Fernandes
Make: Priscila Bispo
Executive Producer: Karin Nantes
Production Director: Clara Nunes
Attendance: Danielle Makauskas
Production Coordinator: Camila Gouveia
Coordinating Assistant: Mariane Oliveira
Post-Production: Space Gorilla
Finishing Coordinator: Diego Hennes
Finisher: Lucas Marini
Editor/Editor: Jorge Lima
AUDIO PRODUCER: Sonido
Music Director: Lucas Duque
Music Producer: Nixon Silva
Executive Producer: Manuela Thomas
