Agency will take care of 360º management of communication for the Popeyes, Starbucks and Subway brands, in addition to BK
AlmapBBDO was chosen as the new partner of the Zamp Group, and will therefore assume 360º management of communication for the Burger King, Popeyes, Starbucks and Subway brands.
In addition to enhancing each brand’s campaigns, Almap will also have the challenge of supporting Zamp in consolidating itself as the largest QSR House of Brands in Brazil, amplifying the group’s impact and relevance in the market.
The integration of the four brands consolidated Zamp as one of the largest advertisers in the category. The group has been going through changes in recent months, starting with the arrival of some professionals.
In June, Paulo Camargo arrived to occupy the company’s CEO position. A month later, Igor Puga arrived, who took over as CMO at Zamp.
Buy at Starbucks
Zamp bought Starbucks for R$120 million in June this year. SouthRock, which operated the coffee shop chain in Brazil, filed for judicial recovery at the end of 2023.
(Credit: Facebook/ BK)
