Eagle Agência, under the leadership of Brenda Maia, announced the winning of the Roadcard account, a company specialized in financial solutions for transport and fleet management. The agency will be responsible for the brand’s social media strategy, with the aim of aligning communication with Roadcard’s audience, increasing engagement and interest.
“Roadcard hired Eagle to help us address social in a more strategic and structured way. It’s not enough to be present on social media. We need to align the content interest of our audiences, logistics companies and truck drivers, to deliver what they expect and thus really take advantage of this channel to be increasingly present in the day-to-day lives of our customers, with interesting profiles, which really deliver something of value to them.”, says Anna Luiza Miranda, director of Innovation, Products and Marketing.
The transport sector in Brazil records impressive numbers. In 2023, the truck fleet reached 2.18 million units, representing 4.6% of the 47.12 million vehicles in circulation in the country. This growth reflects the advancement of agribusiness and e-commerce. For 2024, Anfavea projects a 14.1% increase in heavy vehicle registrations, while Fenabrave revised its estimates, pointing to an 18.5% increase in truck sales.
The first campaign developed by Eagle for Roadcard will be launched in November, with a focus on strengthening the brand’s digital presence. The strategy will highlight the company’s services, such as facilitating payment transactions, simplifying the issuance of mandatory documents and fuel management, positioning Roadcard as a reference in the road transport sector.
“We are very excited about this work alongside Roadcard. Our commitment is to create strategies that translate the essence of the brand and generate real impact for its target audience, always focusing on results,” says Brenda.
