AlmapBBDO, Motor Propaganda and Escala took home more than one award; FCB and Idea 3 received new appointments
This Thursday (21st) the 46th edition of Globo’s PPA took place. The event took place at Transamérica Expocenter, in São Paulo, with Fabio Porchat and Juliana Alves as masters of ceremonies. This year, 2024, the award saw more than 800 works being evaluated, and 133 finalists from different regions of the country were selected.
AlmapBBDO, Motor Propaganda and Escala were highlights of this edition of the PPA, both emerging with two awards. AlmapBBDO stood out in the National and North/Northeast Regional classes, Motor Propaganda in the Interior Southeast Region, and Escala won trophies in the South Regional. Furthermore, FCB and Idea 3 won recognition awards for various technical records.
Check out the full list of PPA 2024 winners:
National Class
The nationally winning campaign was “Tem tempo para tudo”, signed by the agency VML, for Vivo.
In the ‘Film 30’ category, DM9 won, with the piece ‘Refrigerator Doors’ for Brastemp (Whirlpool). The Africa Creative agency won the ‘Film 30”+’ award with ‘Um São João de João Grilo e Chicó’, made for Brahma (Ambev).
Refrigerator doors:
A Saint John by João Grilo and Chicó:
Mediabrands Brasil agency’s ‘Absolute White OMO turnaround’ for Unilever won the ‘Integrated’ category. In the ‘Actions in content’ category, AlmapBBDO won, with the ‘Renascer’ action for O Boticário. The piece ‘Dismissal’, written by the Propeg agency for Grupo Gay da Bahia, secured the ‘social value’ category
Regional class
North/Northeast
In the Campaign category, the winner was Ampla Comunicação with the piece ‘Recife – City of Sports’, created for Recife City Hall. In terms of film, the winner was Acesso Estilo Criativa with ‘Let’s see if you guess’, produced for Cajuína São Geraldo. Finally, in the Content Actions category, AlmapBBDO took the spotlight with the São João campaign made for Amazon.
Recife, city of Sports:
Let’s see if you can guess:
São João Campaign AlmapBBDO/Amazon:
East/West
Bebop Branding won the award in the Campaign category with ‘Sicredi Pipoco’, developed for Sicredi Centro Sul MS/BA. In the Film category, MP Publicidade took the trophy with ‘Desvia do Golpe’, created for Banestes. In Content Actions, the victory went to Trópico Propaganda with ‘Mandando Bem’, a campaign carried out for Colégio Equipe.
Sicredi Pipoco:
Dodge the Blow:
Doing well:
Southeast – Capitals
Among the capitals of the Southeast region, FCB Brasil won in the Campaign category with the piece ‘She can’, made for Intimus (Kimberly Clark Brasil). In Film, the highlight was David Brasil with ‘The origin of Morumbis’, created for Mondelez Brasil.
She can:
The origin of Morumbis:
Southeast – Interior
In the interior of the Southeast, Publicem Publicidade took the prize in the Campaign with ‘Cemsacional’, created for CEM Stores. Motor propaganda took home two awards, with two campaigns for Brasilux Tintas: in the Film category, the trophy went to ‘Azul Mar’, and in Content Actions, the production ‘Na Lata’ took the trophy.
‘Cemsacional’
Sea Blue:
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For years:
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On the
In the South, Onewg Multicomunicação won the Campaign category with ‘The safest State in Brazil’, carried out for the Government of Santa Catarina. In Film, Escala was awarded ‘Dê a cara a slap’, made for the Associação Riograndense de Propaganda (ARP). Furthermore, the agency took the award in Content Actions, with ‘Central do tortorador’, a campaign for Lojas Colombo.
The safest state in Brazil:
Give the face a slap
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Awards for diversity and tribute to Olivetto
This year, in addition to recognizing the agencies with the highest number of women, the PPA recognized the agencies with the highest number of black people in the technical sheets of the registered campaigns. The ‘Feminine Creative Force’ trophy was awarded to the FCB agency, for the work “She Can ”, for Kimberly Clark Brasil. The ‘Negritudes’ trophy went to the Idea 3 agency, for the work “Beauty is found in São João”, for O Boticário.
According to Globo, the “film 30”+” category registered an 80% growth in the number of entries compared to the previous year, while the “Integrated” category, which uses two or more advertising formats on Globo platforms, had an increase of 68%.
The night also paid tribute to Washington Olivetto, through a film created to highlight the advertiser’s trajectory and importance in campaigns that marked the market.
