Campaign, created by Euphoria Creative, has pieces for digital media and special activations
Ticket announced contactless payment through Google Wallet in a campaign developed by Euphoria Creative and produced by Kaus e Canja.
The film takes place in a professional environment and shows a person who would miss a lunch with the team because he had forgotten his benefit card at home. The scene reflects on so many other moments that a person could miss by not having the card in hand. Then, she is reminded by HR that Ticket is now ready for contactless payment as well, allowing her to go to lunch with her colleagues.
The campaign has national coverage and has pieces for digital media Instagram, Facebook, Linkedin, Google, TikTok, programmatic media and The News, in addition to special activations.
“The objective of the campaign is to show another payment alternative, now approximate, and very focused on the user experience. With Ticket on Google Pay, no one will need to miss lunch with co-workers or leave purchases in the mouth at the cashier because he forgot his card at home”, says Danilo Teixeira, brand and events superintendent at Ticket.
The new payment method is valid for people who receive benefits for the Ticket Restaurante, Ticket Food, Ticket Flex and Ticket Super Flex products and who have a device with an Android system and technology for contactless payment (NFC – Near Field Communication).
