In a new national campaign, the Brazilian Industrial Development Agency – ABDI shows the rise of Brazilian industry in the last year.
After almost seven years without an industrial policy, the government launched the Nova Indústria Brasil – NIB policy, with the aim of accelerating the development of the sector in the country.
ABDI played a fundamental role in boosting the industry. In just one year of the implementation of the NIB, Brazil rose 30 positions in the global industry ranking and the industrial sector was the second responsible for generating more jobs in the country, generating more than 400 thousand new jobs, in addition to increasing GDP and of billions of reais in investments for innovation, sustainability and productivity projects.
The centerpiece of the campaign brings a moving manifesto, showing the impact of the industry on the population and bringing Brazilians as protagonists in the transformation of the sector.
The pieces also bring the industry’s big numbers in 2024, in addition to showing the sector’s promising growth strength for next year. The campaign, which featured a 30” film for TV, a 15” film on social networks, spots, DOOH and internet banners, was created by Nacional Comunicação.
