NEOOH introduces programmatic ad server with Geofences data

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Platform will offer brands and agencies a way to buy programmatic media with anonymous data

NEOOH introduced the GEOOH programmatic ad server to the market to offer mass or ultra-targeted advertising campaigns with real-time optimization.

The platform aims to offer brands and agencies an efficient way to buy programmatic media based on robust anonymized data. GEOOH will be in beta in December and will be released to the entire market in the first quarter of 2025.

Ricardo Marques CIO chief innovation officer da NEOOH 2 1 — Ricardo Marques, CIO at NEOOH (*Disclosure*)

The platform is an OOH ad server that integrates anonymous data with geofences, enabling precise segmentation of campaigns based on the audience’s location and behavior.

The ad server uses several layers of data — anonymous, polygons by cell phone antennas and by device ID, to deliver campaigns at the most relevant moments and with the greatest impact possible, whether on a circuit or prime time in OOH.

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