To reinforce the creaminess of Chopp Brahma, during the Brazilian Championship games, a 3D piece was produced that goes beyond the DOOH screen, giving the impression of the creamy foam being dropped onto one of the main tracks in Barra da Tijuca, in Rio de Janeiro. .
According to Roberto Faria, CEO and CO-Founder of FRAMERIA, responsible for executing the 3D ad,
“The biggest challenge in this piece was to reproduce the characteristic foam of Chopp Brahma in CGI. There were several steps to reach the desired result and approved by the agency team and client.”
The piece was created during the production of films starring Arnaldo Cesar Coelho, created for insertion during the Brazilian Championship games.
For lovers of a good beer, you’ll want to stop at the first bar and order a Chopp Brahma, especially in the heat of Rio de Janeiro! Health!
Technical sheet:
Producer: FRAMERIA
Director: Fernando DJ
Service: Roberto Faria and Tina Carlos
Executive production: Luiz Fellipe Sousa
Animation: Frameria Team
Product: OOH 3D BRahma Gable
Agency: Africa Creative
RTV: Thais Olhiara and Bruno Santa
Service: Luisa Pires
Creative Director: Raphael Santos
Approval by the client: Guilherme Almeida
