This week, GUT São Paulo announces its newest achievement: match on Tinder account, the dating app that revolutionized the way people connect. The agency will be responsible for full operations in Brazil, one of the brand’s main and largest markets globally. With deliveries ranging from on to off, GUT will bring diverse actions and increasingly bold and culturally relevant ideas, reinforcing Tinder’s presence in the daily lives of Brazilians.
“The partnership with GUT marks a new stage for Tinder, reflecting our objective of being even more creative and strategic in a market as dynamic as Brazil. We are excited to bring innovations that not only capture attention, but also resonate with our audience, making each interaction unique and meaningful,” says José Diogo Costódio Rodrigues, Marketing Director for Latin America and Canada at Tinder
The partnership begins later this year and the first campaign for the brand will be the summer campaign in 2025, one of the most important moments in the category. “Tinder is synonymous with the category, a brand that is part of the culture, which has changed the way many people interact. We want to amplify this vocation at various times, and summer is the perfect context for this.” Complete Luiz Arruda, CBO of GUT
With this new moment, Tinder reaffirms its commitment to leading the market, bringing creativity and cultural relevance to each new campaign.
