“Lance! Biz Convida” is produced in partnership with Oitorama Filmes
The media group Lance! Lance debuted! Biz Convida, an interview program with executives from national and international brands who share their visions, experiences, and reasons behind investments and sponsorships in sports segments.
Produced in partnership with Oitorama Filmes, the program has episodes of approximately 20 minutes, which will be published weekly on Thursdays, in audiovisual version, on LinkedIn, YouTube and the Lance! portal.
Content pills will also be published on social media such as Tik Tok, Instagram and Facebook. The locations take place in different locations in Rio and São Paulo.
The debut interview features Cristiano Mineiro, executive marketing manager at Hyundai, who shared his passion for sport and details about Hyundai’s investment in football, such as the sponsorship of Libertadores.
“New forms of interviews and chats are increasingly popular on the internet and social media. Therefore, we thought of this new way of doing interviews, putting the interviewee literally in the foreground. The episodes are incredible and with participation of big names in the corporate market”, said Bruno Putz, head of marketing at Lance!.
Throughout the season, the public will also see interviews with Eduardo Picarelli, from Heineken; João Adibe, from Cimed; André Scaciota, from Itaú; and Taciana Lopes, from Mastercard.
