“Campaign with incredible sensitivity! Once again, bringing me to tears!”, the comment was posted on the OBoticário brand’s YouTube page, specifically in the brand’s new campaign for Christmas, entitled “In care, love is strengthened”. The reaction sums up the public’s reception to the new campaign.
The film, created by AlmapBBDO, tells the story of a Christmas dinner where two sisters start to argue. Throughout the commercial, conflict gives way to love. All to the sound of a version of an Alanis Morissette classic, “You Learn”.
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