Oxxo Wizard Unit, in Campinas, will be decorated with Bauducco’s visual identity for two months
Oxxo and Bauducco have teamed up to bring a Christmas experience in a store decorated exclusively for Christmas. Located in Campinas, the unit recreates the atmosphere of the date and offers an immersive experience with the iconic product: Bauducco Panettone.
“The creation of another emblematic store next to Bauducco represents Oxxo’s innovative spirit and our connection with customers. This project, in addition to reinforcing the Christmas tradition, also creates an unforgettable experience, bringing the famous Bauducco Panettone as a great protagonist of this special date”, says Camila Assis, head of marketing and external communications at Oxxo.
For two months, the Oxxo Wizard unit, located at Rua Maria Monteiro, 680, in Campinas, will be decorated with the visual identity of the Bauducco brand. In addition to the illuminated and decorated facade, the store will feature a special panel and LED lights that form rays coming out of a giant panettone box.
The showcase will also have an LED panel, where customers can watch the brand’s campaign. During breaks, the screen will also display photos and messages from customers on Instagram using the hashtag #BauduccoNatalOxxo. There will also be an Instagrammable Bauducco space on site, which will be available for photos.
“In addition to functional materials that ensure ideal display and adequate storage of products, we invest in activations like this one with Oxxo, which delight by creating an immersive environment, offering a complete journey for the consumer”, says Eduardo Abritta, trade director Bauducco marketing.
