OOH company delivered 14 panels over the terminal’s check-in islands
Eletromidia completed the digitalization project at RIOGaleão international airport. Since 2017 as the exclusive holder of the digital screens in the terminal, the company now delivers 14 panels on the fully digital check-in islands.
According to Eletromidia, RIOgaleão’s digital transformation amplifies the reach and frequency of advertising messages.
Eletromidia’s investment coincides with the positive moment of RIOgaleão Airport, which has regained its prominent position on the national scene. After the airport coordination process implemented in Rio de Janeiro in October 2023, the airport jumped from 10th to 4th position in the ranking of the busiest in the country.
Comparing December 2022 with December 2023, the terminal recorded an 82% increase in the number of flights. 56% of passengers who passed through RIOgaleão in 2023 used the airport two or more times during the year.
