The 24th edition of the AMPRO Awards, the biggest Live Marketing awards in Brazil, took place yesterday, November 26th, at Rosewood, in São Paulo, bringing together the main names in the sector. With a record 529 cases registered, the ceremony celebrated the best Live Marketing campaigns and actions carried out in 2023, highlighting the creativity and innovation of the agencies.
Journalist and presenter Letícia Vidica led the awards ceremony and announced the winners. Campaigns entered in the 4 verticals, in 20 categories, were awarded, with 3 winners: Bronze, Silver and Gold. The trophies were sponsored by Hub4Pay, and the Grand Prix were sponsored by Globo. Strengthening the event’s sustainability policy, the finalists who did not win trophies will receive their certificates by email on December 3rd.
The event brought to light campaigns that address topics such as sustainability and inclusion, reflecting the demands and challenges of the current market. Among the main winners of the night, the agencies Terruá and Atenas stand out, which won two Grand Prix each, Pros and Voe Publicidade e Eventos, winners of one GP each.
One of the big news of this edition was the activation with the robots Pepper and Galileo, developed by 5 Era, which enchanted the participants. The attention to sustainability stands out, with carbon offsetting carried out by ESG Pulse and conscious practices implemented by the consultancy Evento Sustentável.
The Ampro Awards announced strategic partnerships, such as with the Observatory of Diversity in Advertising (ODP), an important step towards promoting inclusion and equity in the sector. Through studies such as the diversity census of Brazilian agencies, which aims to identify inequalities and work to reduce them, creating a fairer and more diverse market.
Another unprecedented partnership announced was with Franklin Costa and Carol Soares from oclb, for SXSW Journey. The news will be shared during a webinar on December 3rd, at 5pm. The event is free for members and non-members, and registrations can be made on the Sympla website.
The creation of the AI Book, an eBook generated in real time, was one of the innovations presented. With the help of Future Hacker, participants sent content via QR Code, which was transformed into rich material with insights into the Live Marketing market.
Broadcast live on the TM1 platform, the full content will be available in January on the AMPRO YouTube channel. The coverage carried out by Reclame will be broadcast in December on Multishow.
The meeting was sponsored by Globo, Hub4Pay, Maze, Nova Cena, Projetech and Rosewood, which reinforced their commitment to strengthening Live Marketing in Brazil. 27 supporting brands were essential for the event, these are: 5 Era, APTK, Cia do TP, Dala Code, ESG Pulse, Essor, Evento Sustentável, FAS ADV, FAP Acrólicos, Foto Conceito e Arte, Future Hacker, GA2 Cenografia , Heineken, Howden, InTouch, LGR, ODP, ORI, PAE / Almaroma, Programasom, REC, Sympla, Teleeventos, TM1, Vidica Comunicações, Vita Emergências Médicas and Workflow.
Check out the Grand Prix and Gold winners below.
Grand Prix
ESG Globo Grand Prix
13. BEST BRANDED CONTENT, SOCIAL, INFLUENCER AND/OR PR ACTION
#TOGETHERBAND All Amazônia
Bank of Brazil
Terruá Agency
Globo Creativity Grand Prix
Floating Bars Heineken
Athens Communication
Grand Prix Globo Vertical Business
2. BETTER BRAND BUILDING
Floating Bars Heineken
Athens Communication
Grand Prix Globo Vertical Consumer
11. Best low-cost stock (less than 100K)
aBISurdo Auction
BIS
PROS
Grand Prix Globo Vertical Content
12. Best entertainment action
99 bike challenge
99
Voe Advertising and Events
Grand Prix Globo Vertical Trade
20. BEST B2B CAMPAIGN
#TOGETHERBAND All Amazônia
Bank of Brazil
Terruá Agency
Gold
- Creative Business Transformation:
Country Circuit
Gold
Country Circuit
Cooler DVT
- Brand Building:
Floating Bars
Gold
Heineken
Athens Communication
- Best product or service launch
This is more than a lipstick
Gold
Fills
PROS
- Best integrated communications campaign
This is more than a lipstick
Gold
Fills
PROS
- Best campaign for NGO or public entity
Unibrad – Unexpected Inspirations
Gold
Bradeco
AKM
- Best idea or concept
This is more than a lipstick
Gold
Fills
PROS
- Better brand experience – events or activations
Floating Bars
Gold
Heineken
Athens Communication
- Best event – in-person, virtual or hybrid
Floating Bars
Gold
Heineken
Athens Communication
- Best trade promotion
OREO Travel Promotion in Wandinha Mode
Gold
Mondelez
MKT House
- Best commercial campaign
This is more than a lipstick
Gold
Fills
PROS
- Best low-cost action (less than 100K)
aBISurdo Auction
Bronze
BIS
PROS
- Best entertainment action
99 bike challenge
Gold
99
Voe Advertising and Events
- Best branded content, social, influencer and/or PR action
#TOGETHERBAND All Amazônia
Gold
Bank of Brazil
Terruá Agency
- Better Sponsorship Activation
Mammography cart
Gold
BB Seguros
Eagle
- Best incentive campaign
Timaço Coca-Cola
Gold
Coca-cola
Batux
- Best trade marketing execution – over 6 months
One Fits All
Gold
Heineken Group
Outpromo OMG Brazil
- Best trade marketing execution – up to 6 months
Point BB
Gold
Bank of Brazil
Terruá Agency
- Best trade marketing campaign (Multichannel)
São João Garoto is WOW!
Gold
Garoto Chocolates – Nestlè
Estalo Agency
- Best sales campaign or brand loyalty
Christmas Bauducco
Gold
Bauducco
Casa 96
- Best B2B campaign
#TOGETHERBAND All Amazônia
Gold
Bank of Brazil
Terruá Agency
