The collab has four models and includes actions on social networks
After selling out in less than 48 hours, Havaianas and Dolce & Gabbana present another limited edition that combines Brazilian lifestyle with Italian creativity. The strategy includes actions on social networks.
“We are very excited about the return of this collection. Our partnership with Dolce & Gabbana was a huge success in the first half of the year. This reinforces the power of Havaianas as an object of desire in the fashion world and highlights the brand’s versatility in creating experiences that delight different consumer profiles and on the most diverse occasions”, says Maria Fernanda de Albuquerque, global VP of marketing at Havaianas.
The four models of the classic Havaianas Top are divided into two families: ‘Clássicos’, which has leopard and zebra skin prints, and ‘Ícones’, which presents the blue intensity of Italian majolica in Mediterranean Blue, in addition to the rich tradition of Carretto Siciliano through vibrant colors.
Each item has a velvet finish on the straps, metallic Havaianas logo and the exclusive pearlescent Dolce & Gabbana pin, with the packaging following the product prints with matte lamination and gold details. The collaboration will be available from December 4th.
