Boticário announced a series of special activations at Shopping Cidade São Paulo, located on Avenida Paulista, as part of the celebrations of its biggest Christmas ever. The actions, which take place from December 1st to 26th, seek to provide moments of interaction and leisure for the public, reinforcing the brand’s presence in one of the most important periods of the year.
Among the attractions, visitors will be able to explore an illuminated Christmas tree, a personalized carousel that recalls the playful atmosphere of the date and interactive spaces such as a Giant Present Globe and a Portico, ideal for photographs and recordings between friends and family.
The activations reflect the brand’s effort to create emotional connections with consumers during the gift-giving season, bringing elements that mix the traditional Christmas spirit with Boticário’s sophisticated visual identity.
“Our main objective is to transform Christmas into an unforgettable experience for Brazilians and, to this end, we do not limit ourselves to just one big sales event, but rather remember the true meaning of the season of togetherness and especially the importance of being present at life of those who always care and support, and of course, give gifts to these loved ones.” says Jacqueline Tobaru, the brand’s regional marketing director.
Service: Natal O Boticário
Period: December 1st to 26th
Opening hours: Wednesday to Friday, from 1pm to 9pm. Saturday and Sunday from 11am to 9pm
Free entry – to access the attraction, which will be on a first-come, first-served basis, simply register at Clube Viva, O Boticário’s loyalty club
Location: Shopping Cidade São Paulo | Avenida Paulista, 1230 – Bela Vista, São Paulo – SP
