Rebranding project was coordinated by WT.AG
JetBet went through a rebranding process coordinated by the agency WT.AG and, from now on, presents its new marketing positioning: ‘Together we play’ (photo above). “We want bettors to see JetBet as a partner, not just as a platform”, highlights Mariana Kannebley, the company’s marketing director.
The changes are also reflected in the brand’s look. With a detailed study of the competition, JetBet renewed its color palette, leaving blue aside and focusing on yellow, white and gray, shades that convey energy and dynamism. A new typography was carefully chosen, translating modernity and transparency.
Furthermore, the logo gained a rocket as an icon, representing ascension, dynamism and speed. “The rocket is not just a graphic icon, but a representation of the Jet spirit, which seeks to deliver a fluid and exciting experience for our bettors”, concludes Mariana.
