Action seeks to reinforce the digital bank’s synergy with Mercado Livre
Mercado Pago took advantage of Black Friday to launch “Black no Azul”, a store hosted at Mercado Livre that will offer special prices on collectors’ items.
Following the concept and identity of the digital bank, GUT created the ‘Black no Azul’ action for this year, bringing an online store with five categories of products chosen by a squad of experts who explain the logic of how some items can increase in value with the time.
Thus, the campaign shows that, more than an ally when shopping, Mercado Pago also offers suggestions for items that may increase in value in the future.
The campaign will only be communicated online, with a kick-off on the brand’s and influencers’ social networks.
