A Caffeine Armya pioneer in the country in the segment of super cafes and in the wellness market, presents its new positioning as an opportunity to improve communication with the consumer and explore new businesses.
created by entrepreneur Bruno Armythe Brazilian startup continues with the purpose of inspiring people and showing the benefits of a high-performance and balanced life.
Headed by the Rio de Janeiro agency HardCuore, the change of identity comes as a form of visual reorganization that also includes the creation and integrated strengthening of its pillars, brand manifesto, new languages for social networks and landing page, in addition of course, the design of 11 packages, a number equivalent to the products that make up the portfolio – SuperCoffee in 220g and 380g sizes; three flavors: original, chocolate and vanilla latte; in addition to the To Go versions (single dose) and the recently launched energy bar (Pocket).
Aware of global trends, the brand now receives a cleaner logo inspired by minimalist design, which accompanies distinctive elements and colors that revolve around the color of its main ingredient, coffee.
Following as a representative of the segment of super cafes and looking to increase dialogue with his community, Bruno Army comments:
“I started the Caffeine Army out of necessity. When I started to really care about my health, my body, my mind, I saw that there was a huge space to innovate in the world of supplementation. We launched our first products in 2016 and since then we have been constantly evolving. Now, with more consolidated objectives, we are taking another step forward in consolidating our brand within the wellness market, reinforcing new concepts and pillars, and increasingly meeting the needs of our community and the market. ”
SuperCoffee da Caffeine Army
SuperCoffee is an energy blend that blends premium quality organic coffee with natural and functional ingredients that provide lasting energy, mood, focus and mental clarity, as well as offering high amounts of antioxidants and vitamins. Due to its natural composition and rich in good fats, the drink prolongs satiety and optimizes metabolism.
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