The campaigns for Medcel and Mentoria Residência, two Afya brands, go live this week, with the creation of Quintal. To publicize the products that prepare medical students for the challenging medical residency exams, the agency worked on differences using good humor for one of the pieces and a challenging tone for the other.
“The biggest challenge was finding a language for each product, without mixing our audiences. For Medcel, we showed how the platform is intelligent and optimizes students’ time, directing what they should study, even relieving pressure. For Residency Mentoring, aimed at students who want to choose where they will do their residency, we calibrate motivation with data capable of generating decision-making”, says Leonardo Brossa, partner and planner at Quintal.
Production was carried out by Vudoo, directed by Luciano Cian. These are films created specifically for digital platforms and media, responding to the characteristics of each of them.
“We have an extremely challenging market, so showing how our solutions are personalized through methodology, technology, but also human intelligence is one of our biggest differentiators and one that we made a point of exploring”, says Thawini Meneses, Marketing Manager at Afya.
Medcel Films
Residency Mentoring Film
